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ABOUT BADMIONTON
ASIA
Badminton Asia Rebranding
“Smash the World”
The logo portrays the dynamic motions of the shuttlecock that sits gracefully on an oval shape which also represents the attribute of Badminton as a growing & favorable sport in Asia and strives to push Asia as the best in the world.
The dynamic expression of Asian culture is represented as brush strokes which derived from the shuttlecock in motion and the orange to red gradient depict the burning spirit of badminton players.
Headquarters
Unit 1016, 10th Floor (lift Lobby 3),
Block A, Damansara Intan,
Jalan SS20/27, 47400,
Petaling Jaya, Selangor, MALAYSIA
+6-03-7733 8962 / +6-03-7733 8964
+6-03-7732 8958
admin@badmintonasia.org
Smash the World
Badminton Asia is the governing body of the badminton sport in Asia under the flagship of Badminton World Federation (BWF).
Badminton Asia is currently represented by 43 member associations from 5 sub-regions all across Asia. The 5 sub-regions recognized under the Badminton Asia Strategic Plan 2013 – 2016 are :
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East Asia
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South East Asia
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West Asia
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Central Asia
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South Asia
As the governing body, Badminton Asia focuses on promoting, managing and developing the sport in Asia in principles of specificity and universality.
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